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Who we are
What we do
Case Studies
Resources
Blog
Join us
Contact us

Who we are
What we do
Case Studies
Resources
Blog
Join us
Contact us

Client Case Studies

P&O Ferries

Attribution made plain sailing for P&O Ferries.

Destinology

Creating a Single Customer View.

Tenpin

Both booking rates and email engagement up by nearly 40%!

P&O Ferries

Online, offline and direct channel optimisation.

Lands’ End

Do online customers need catalogues?

Costa

Keeping the love in the Coffee Club.

Ageas

Ageas Engagement Hub – Personalising the customer experience.

Virgin Atlantic

Personalising the customer experience.

Oxfam

Building a better segmentation.

Diageo

How to measure digital marketing.

Analyse

Analysis and Measurement

Find out exactly what’s driving your business.

Meet your Super Customers

We’ll give you a complete picture of your customers and their current and future value.

Refocus

Find out how your marketing compares to your peers.

Segment

Customer Segmentation

Find the segmentation that works for you.

FastStats and PeopleStage

Discover the power of real-time personalisation.

Join-up

Joined-up-Marketing

Perfectly aligned marketing, for superior results.

Customer Journey Mapping

Map out and automate the perfect journey for every customer.

Single Customer View

Get a complete view of every single one of your customers.

Influence

Real-time Marketing

The right communication at just the right time. No more guesswork.

Engagement Hub

The most exciting development in real-time marketing available.

Marketing Automation

Right message, right person, right time – all at the flip of a switch.

Attribute

Marketing Attribution

Discover exactly where every sale is coming from.

Attrifusion™

Beyond attribution – the most powerful marketing measurement tool available.

Blog

Home 5 Category: Marketing Attribution ( Page 2 )

Marketing Attribution

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What does ISO stand for?

A) International Standards Organisation

B) Information Security Organisation

C) It doesn’t stand for anything.

None

Where would you find R-cubed’s Information Security objectives?

A) Somewhere secret, probably underground.

B) On Rob’s desk.

C) They’re in our Information Security Management System of course

None

As part of our ISO27001 certification, we have to assess a number of information security risks and make sure we have plans in place to manage them. How many risks have we assessed?

A) Just one, obviously. The risk of losing data.

B) 6

C) 42

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We have a suite of policies and procedures relating to how we look after data at R-cubed. You know the ones - you’ve read them all and keep yourself up to date with any changes to the policies. Where would you find them?

A) In a filing cabinet somewhere.

B) In my mind - I committed them all to memory.

C) \\rcubed.local\shares\Backup\Admin\ISO27001\PoliciesAndProcedures

None

Our information security policy is based on three principles, whose initials happen to be C, I and A. What does CIA stand for?

A) Central Intelligence Agency (but don’t tell anyone)

B) Craig’s Incredible Abilities.

C) Confidentiality, Integrity, Availability.

None

ISO27001 details a number of controls we must have in place to keep out certification. How many are there?

A) Lots and lots.

B) 42, because, as we know, the answer is always 42.

C) 114

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Who is the lead Data Protection Officer in the business?

A) Daniel Craig

B) Wendy Craig

C) Craig Young

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What are the chances that the external auditor will ask to talk you about your understanding of our Information Security Management System?

A) Minimal. Not going to happen.

B) Very low, because Craig is a wonderful, warm-hearted person and he wouldn’t do that to me.

C) About 1 in 10. And a lot higher if you’ve never done it before.

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