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Who we are
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Who we are
What we do
Case Studies
Resources
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Client Case Studies

P&O Ferries

Attribution made plain sailing for P&O Ferries.

Destinology

Creating a Single Customer View.

Tenpin

Both booking rates and email engagement up by nearly 40%!

P&O Ferries

Online, offline and direct channel optimisation.

Lands’ End

Do online customers need catalogues?

Costa

Keeping the love in the Coffee Club.

Ageas

Ageas Engagement Hub – Personalising the customer experience.

Virgin Atlantic

Personalising the customer experience.

Oxfam

Building a better segmentation.

Diageo

How to measure digital marketing.

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Meet your Super Customers

We’ll give you a complete picture of your customers and their current and future value.

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Find out how your marketing compares to your peers.

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Find the segmentation that works for you.

FastStats and PeopleStage

Discover the power of real-time personalisation.

Join-up

Joined-up-Marketing

Perfectly aligned marketing, for superior results.

Customer Journey Mapping

Map out and automate the perfect journey for every customer.

Single Customer View

Get a complete view of every single one of your customers.

Influence

Real-time Marketing

The right communication at just the right time. No more guesswork.

Engagement Hub

The most exciting development in real-time marketing available.

Marketing Automation

Right message, right person, right time – all at the flip of a switch.

Attribute

Marketing Attribution

Discover exactly where every sale is coming from.

Attrifusion™

Beyond attribution – the most powerful marketing measurement tool available.

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ENLIGHTEN Summit

ENLIGHTEN – Marketing Summit 2024

ENLIGHTEN Summit

Join us at ENLIGHTEN, our transformative one-day summit designed specifically for client-side marketers who are striving for CRM excellence. This event is your gateway to mastering the latest in Data, Martech, Analytics, and Campaigns. ENLIGHTEN is a must-attend event...

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Where would you find R-cubed’s Information Security objectives?

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As part of our ISO27001 certification, we have to assess a number of information security risks and make sure we have plans in place to manage them. How many risks have we assessed?

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We have a suite of policies and procedures relating to how we look after data at R-cubed. You know the ones - you’ve read them all and keep yourself up to date with any changes to the policies. Where would you find them?

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Our information security policy is based on three principles, whose initials happen to be C, I and A. What does CIA stand for?

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ISO27001 details a number of controls we must have in place to keep out certification. How many are there?

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C) 114

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What are the chances that the external auditor will ask to talk you about your understanding of our Information Security Management System?

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B) Very low, because Craig is a wonderful, warm-hearted person and he wouldn’t do that to me.

C) About 1 in 10. And a lot higher if you’ve never done it before.

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