Insurance providers are urged to review their data practices and ensure that data is coming from official, trusted sources as a new survey reveals that nearly half of data scientists surveyed have used untrustworthy, external data. Doorda, a data provider, found that...
Say the words “Sticky Back Plastic” and those old enough, like me, will remember the classic ‘Make your Own…’ projects on Blue Peter. Some were more ambitious than others (I’m thinking about the famous ‘Tracy Island’ for starters – look it up it’s on Youtube it’s...
Data – and how you use it – is the key to commercial success, whether you’re running a corner shop or a multi-national conglomerate. And it’s never been more true than it is today, as companies everywhere begin the fightback to regain lost sales. That’s why we’ve been...
It’s in our DNA. So we set out to find out how companies across all industries are using their data. We called this project ‘Refocus’. We assessed dozens of companies on 6 key data essentials to find out who had found true Data Enlightenment. Who had access to all...
You’ll already know the core essentials of your customer base – demographics, spend patterns, frequency and so on. And you’ve probably got a segmentation model or two that helps you identify the customer groups to target for any given campaign. But it can be really...
Given that we’re in the business of improving our clients’ marketing performance, it’s essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good. We get a 10% response rate on average.” “Well they must be doing...
The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel...
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been shortlisted for a Masters of Marketing Award. Data can be the driving force that gets you to where you want to be, so when Ageas asked us to help pull all of their data into...
Coffee. Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings. It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their...
When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very...
