Creating a Single Customer View
The Business Challenge
Destinology are experts in providing luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai.
With customer information in several data systems with many separate data sources it was almost impossible for Destinology to understand the full customer journey along with the potential value of each individual customer.
Destinology needed a way of joining their data together and creating a full view of their customers, allowing intelligent one-to-one customer communications that are relevant, timely and effective.
"R-cubed built the Single Customer View in record time"
The Approach
R-cubed set about combining the data from all of the inbound and outbound channels to create a comprehensive single customer view. Once this was complete, Destinology could see a full view of their customers. It not only showed a complete picture of how customers were behaving and their value to the business but also showed how customers were being contacted in different ways. Some were being over contacted, while some were receiving very little marketing.
With the Single Customer View in place, and Apteco FastStats providing Destinology with a comprehensive window into the data, R-cubed then implemented Apteco PeopleStage alongside FastStats to deliver multi-channel marketing automation.
Setting up a multi-channel campaign environment and developing a customer journey contact strategy, R-cubed were then able to start affecting Destinology’s CRM programme.
The Results
The new Single Customer View provided:<br><br>
- Valuable insight into the customer base such as trends, increases in customer retention and booking value.
- Enabled an increased attention on Enquirer and Prospect
- A contact history for the first time which showed that a large proportion of the emailable base had headroom for more contact but some customers were over-contacted.
The Business Challenge
Destinology are experts in providing luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai.
With customer information in several data systems with many separate data sources it was almost impossible for Destinology to understand the full customer journey along with the potential value of each individual customer.
Destinology needed a way of joining their data together and creating a full view of their customers, allowing intelligent one-to-one customer communications that are relevant, timely and effective.
The Approach
With the Single Customer View in place, and Apteco FastStats providing Destinology with a comprehensive window into the data, R-cubed then implemented Apteco PeopleStage alongside FastStats to deliver multi-channel marketing automation.
Setting up a multi-channel campaign environment and developing a customer journey contact strategy, R-cubed were then able to start affecting Destinology’s CRM programme.
The Results
The new Single Customer View provided:<br><br>
- Valuable insight into the customer base such as trends, increases in customer retention and booking value.
- Enabled an increased attention on Enquirer and Prospect
- A contact history for the first time which showed that a large proportion of the emailable base had headroom for more contact but some customers were over-contacted.
Do you a want a Single Customer View that tells you the whole story?
Our services
Our Services
Customer
Segmentation
Right message, right person, right time
Analysis & Measurement
Drive your performance through real data insight
Single Customer
View
One place, one customer, all the data
Marketing
Automation
Automate your customer journeys for effort free marketing execution
Marketing
Attribution
Accounting for every sale, through every channel
Joined-up
Marketing
Send the right message to every customer across all channels
Real-time
Marketing
Personalise your website and real time communications to create a unique customer experience
FastStats
& Peoplestage
We’re leading providers of FastStats and Peoplestage – powerful tools that will harness the power of your data
Our Services
Customer Segmentation
Analysis & Measurement
Single Customer View
Marketing Automation
Marketing Attribution
Joined-up Marketing
Real-time Marketing
