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Real-time Marketing

Using customer data to personalise web experiences

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Home 5 What we do 5 Real-time Marketing: Using customer data to personalise web experiences

Real-time marketing is all about collecting and using data right as it happens.

By collecting every piece of data that a customer provides, from every touchpoint, you can immediately build up an increasingly detailed view of that customer.

Real-time marketing is all about collecting and using data right as it happens.

By collecting every piece of data that a customer provides, from every touchpoint, you can immediately build up an increasingly detailed view of that customer.

We then use that data to personalise the customer’s experience on the website, changing promotions to what we know the customer has purchased before, researched or engaged with. This happens as soon as they hit the website and put simply, it is the holy grail of marketing.

Real-Time uses proven robust data collection, learning how customers are navigating your website and capturing valuable information through the customer’s engagement. By changing the website based on what you know about the customer, sales happen faster, more frequently and for higher values.

Real-Time works because it provides the customer with a tailored experience. Automatically triggering abandoned basket communications to those who haven’t yet checked out, or promoting newsletter subscriptions to site visitors are just two examples of how to react to customer behaviour.

Through data capture, you learn how people are navigating your website and what their interests are, which you then store in your Single Customer View to support your targeted actions.

Increase reasons to sign into your website by offering an improved experience

Use digital experiences and content to infer behavioural and preference data points

Increase your targeting capabilities

Grow and diversify audiences

​How does Real-time Marketing work in practice?

Real-time marketing happens as the customer lands on the webpage.

By combining online and offline data, you can identify the customer and bring together all their previous interactions with you. Once the customer is identified, Real-Time marketing starts transforming and tailoring the content for the customer. Even if you don’t know the customer’s name, you can use their previous visits and browsing information to enhance their experience.

Personalising your website based on real-time data you have about the customer can transform sales and engagement. Relevant  prompts, promotions and discount popups, customer name integration and previously purchases recognition are all examples of just some of Real-Time marketing’s capabilities. You can also use real-time data for getting into contact with a customer, allowing someone in sales to pick up the phone and complete the order with the customer directly.

All customer activity is fed back to your Single Customer View which then drives your future campaigns and communications.

Real-time illustrated

Identify site visitor

Collects online browsing behaviour

Activity sent back to Single Customer View

Information scored against individual with offline data

Real-time Marketing success for clients

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“The implementation is quick and easy: you write one line of code on the site and then you can simply configure the analysis from the dashboard to instantly retrieve the specific data that you need at that particular time for that particular purpose. The time savings in deployment alone are massive.”

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“R-cubed manage to balance the analysis with the commercial. I’ve worked with them at two of my previous companies – they are a game changer”

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“Their unwavering focus is on making money from data. I am happy to recommend them, or indeed answer any questions regarding their capabilities.”

More about Real-time

More about Real-time

Read our Ageas case study to see how we created an Engagement Hub, that brought together all their customer data and empowered their call centre to have informed conversations with their customers. Or how we enabled the Virgin Atlantic website to flex according to the customer and what they are most likely to buy.

Real time intelligence white paper

White Paper

4 Reasons why your Business Needs Real-Time Customer Intelligence

Ageas case study logo

Case Study

Ageas Engagement Hub – Personalising the customer experience

Refocus White Paper

Case Study

Virgin Atlantic – Personalising the customer experience

And if you want supercharge your one-to-one marketing, why not get in touch?

Find out more about Real-time Marketing

Download our Real-time Marketing guide and see how you can personalise your website using your customer data.

Download guide

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Customer
Segmentation

Right message, right person, right time

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Analysis & Measurement

Drive your performance through real data insight

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Single Customer
View

One place, one customer, all the data

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Marketing
Automation

Automate your customer journeys for effort free marketing execution

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Marketing
Attribution

Accounting for every sale, through every channel

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Joined-up
Marketing

Send the right message to every customer across all channels

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Real-time
Marketing

Personalise your website and real time communications to create a unique customer experience

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& Peoplestage

We’re leading providers of FastStats and Peoplestage – powerful tools that will harness the power of your data

Our Services

Customer sergmentation pie chart icon

Customer Segmentation

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Analysis & Measurement

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Single Customer View

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Marketing Automation

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Marketing Attribution

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Joined-up Marketing

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Real-time Marketing

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FastStats & PeopleStage